But over the past two years, as rivals like Disney+, Apple TV+, HBO Max, Peacock and others hit the market, challengers have almost completely steered clear of concrete numbers. Today, Netflix puts out more numbers than anyone, even if Sarandos conceded at Code that its overall cache of data remains in “a black box, mostly.” Misfires and hastily canceled series typically pass by without any statistical sunshining. It was an issue, some argued, that if someone pulled up the opening credits of the first episode of a series, that went in the books as them watching the whole thing. Then, after it had started putting out numbers, critics questioned its shift to the two-minutes-is-a-view standard. In one of the understatements of the century, Perez De Rosso observed that Netflix has gotten “a lot of feedback about our metrics over the years.” He cited labels like “nonsense,” “BS,” “cherry picked” and “unaudited.”Įarly in its life as an original programmer, in the middle part of the 2010s, Netflix came under fire for not being transparent about viewing. Over the past few years, Netflix has included viewership stats in its quarterly financial reports and also sometimes broken out numbers on a case-by-case basis. Netflix will also update its all-time top lists, which reflect viewing during a title’s first 28 days on the service. The firm will publish a report on Netflix viewing in 2022. Netflix said it has engaged independent accounting firm EY to vet its numbers. Websites in English and Spanish will go live today, with other languages added down the line. The plan is to publish four updated top 10 lists every Tuesday, with occasional one-off releases of viewing data along the way. “People want to understand what success means in a streaming world, and these lists offer the clearest answer to that question in our industry.” “This is an important step forward for Netflix, the creators we work with and our members,” Pablo Perez De Rosso, VP of content strategy, planning & analysis, wrote in a blog post. Most Popular Netflix Movies & TV Series, Ranked By Total Viewing Time
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